The Generation Game that I don’t want to play
Tuesday, September 30th, 2008
I am getting very exercised about some recent anxiety expressed about so-called “Generation Y”. It seems that anyone born after 1979 is different from the rest of us, in their aspirations, sense of social responsibility and level of commitment to work. Well, that was the “universal truth” presented to us a while ago, and HR people and their employers were urged to change the way they ran their businesses in order to attract and, against the odds, hold on to the services of this valuable asset, Generation Y, who would otherwise leave them and go off in a juvenile huff to work for someone else. And then, presumably repeat the infidelity all over again - because they are young and foolish. Well, at the time when this supposed conventional wisdom was being expounded, I felt slightly uneasy about its seemingly wild generalisations about a whole generation of workers, with no reference to background, education, health or culture, or indeed any number of other variables.
Now there is a new piece of work, conducted by Penna Consulting, in association with the CIPD and PeopleMetrics which draws up a new set of generalisations about Generation Y, which differ from the first set of generalisations. The original myths are now debunked, probably rightly so, and it seems that Generation Y is, after all, much more like the other generations at work than was originally suspected. Well, well, there’s a turn-up! It seems they do stay longer in a job than was originally and prejudicially, in my view, supposed; they are not as interested in saving the world and social responsibility as was supposed; and they can concentrate!
I was intrigued by what the Penna report said about my own generation, the Baby Boomers - those born between 1948 and 1963. Apparently, we are the most dissatisfied generation at work. We want new challenges, want to feel engaged (hey, we all want to be loved…..) and we want to work for organisations that show some sense of social responsibility. Maybe. It does make me wonder if being a Saggitarius holds as much insight for me.
The most significant observation and/or finding in the Penna report was that all generations look at the whole work package and what’s on offer for them as individuals: the job, the work context, the benefits, career opportunities. That of course points to the value of the Total Reward model of resource management, irrespective of the generation gaps - whatever they are. I am concerned that the contract of employment is an effective and honourable one; that people as individuals are treated with respect and encouraged to give their best in return. This has nothing to do with age - and ageism - but is more focussed on recruiting on the basis of matched interests and aspirations than inglorious assumptions and prejudices about dates of birth.
My son, now studying for A levels, is apparently part of Generation Z. They are supposed to be the most technically “savvy”, but I am not sure what that will mean in terms of personal drive, commitment and ambition. I’d just like the social commentators and observers to leave him out of their generalisations, and for prospective employers to listen to what he has to say and identify with him their mutual interests.